The term "responsive website design" is on the lips of everyone: programmers, web designers and marketers. Today it is difficult to find an interactive agency that does not boast of creating websites in the RWD standard. This also presents the benefits of implementing RWD.
Problem with browsing the Internet on mobile devices
The results of all the latest studies show that more than half of web users are browsing on mobile devices such as smartphones or tablets. Users are also not afraid to make payments or purchases in online stores on their portable devices. We do this even when we are at home and have a desktop or laptop computer at hand. A company without a website adapted to mobile equipment simply hands over potential customers to the competition.
If you've tried to browse desktop only websites on your phone, you probably know what I'm talking about. Unreadable page layout, difficult navigation, truncated content, small font - these are just a few of the difficulties. If you want to read something, then you have to enlarge and scroll the selected fragment of content or graphics every now and then. This becomes so persistent that it is better to leave the site and look for similar material elsewhere.
Layout adapted to different resolutions and screen sizes
A responsive website solves all the problems we've just mentioned. The use of the Responsive Web Design standard allows the website content to be clearly displayed on devices with different resolutions. The user does not have to change anything on their own - the website layout adjusts automatically. The RWD standard can be implemented using the technology of elastic content scaling or CSS3 Media Queries.
Responsiveness and SEO
For several years, Google has rewarded websites that meet the Responsive Web Design standards in the natural search engine results. According to the internet giant, responsive website design is the best practice in the industry. And thus - Google favors websites adapted to mobile devices, positioning them higher in search results.
Summary
Your website still not responsive? You need to change it as soon as possible. Otherwise, you will lose potential customers and positions in the Google search engine. In addition, the RWD website is simply prettier, which has a positive effect on building prestige and brand image. Visit this website to talk about building your professional and responsive site.